Axel Arigato Live
Bringing Our Community Together in One Place
(b. 2021 - Branding)
Axel Arigato’s event sector has vasty become a growing part of the brands DNA, holding multiple events a week, across a wide range of countries around the world. As part of a solo-initiative project, I wanted to explore full refresh of the brands visual identity, bringing a crisp, on-brand approach to the design which as spoke to our market audience.
Taking inspiration from classic 90s MTV idents & radio atheistic, AALive acts as the home for all Axel Arigato event across the globe, taking smaller design neurones, such as type choice from our main brand - calling to its younger, youthful audience demographic.
The brand overhaul considers all aspects of both the digital & printed collateral, complete with a full brand guidelines and our very own 3D motion idents, working in conjunction with 3D/Motion Designer, Charlie Jefferies.
Bring People Together Since 2014
Visit @axelarigatolive ︎︎︎